> ## Documentation Index
> Fetch the complete documentation index at: https://docs.figfunnels.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Funnels

> Build and manage visual marketing funnels with a node-based workflow editor.

A funnel is a connected sequence of pages that guides a visitor from their first touchpoint — organic search or a paid ad — through to a conversion. Each funnel has its own visual canvas where nodes represent pages and traffic sources, and edges represent the connections between them.

## The workflow canvas

When you open a funnel, you see a node-based canvas powered by a directed graph layout. Every element in the funnel — entry pages, step pages, final pages, legal pages, and traffic sources — appears as a node. Connections between nodes define the path a visitor takes.

The canvas auto-arranges nodes based on their relationships:

* The entry page sits in the center, connected from the Organic Traffic node above it.
* Step pages appear below their parent page.
* Final pages are the terminal connected pages in the graph.
* Legal pages appear in a footer row below the main graph with no flow connections — they are linked from the funnel footer, not from the visitor path.

You can pan and zoom freely. Nodes update in real time as you make changes.

## Traffic sources

Two types of traffic source nodes appear on the canvas:

* **Organic Traffic** — represents visitors arriving directly from search engines, direct links, or any non-ad source. It connects to your entry page automatically.
* **Ad initiatives** — represent your paid ad campaigns. Ad nodes sit above the main funnel graph and connect down into the entry page.

## Page types

<CardGroup cols={2}>
  <Card title="Entry page" icon="layers">
    The main entry page of your funnel. Visitors from organic traffic or ads land here first. Each funnel must have an entry page reachable from Organic Traffic.
  </Card>

  <Card title="Step page" icon="layers">
    A middle page after the entry page — for example, a webinar, VSL, upsell, survey, or checkout step.
  </Card>

  <Card title="Final page" icon="layers">
    The last connected page in a visitor path. Final status is based on graph position, so extending the path turns it into a step page.
  </Card>

  <Card title="Legal page" icon="file-text">
    Privacy policy, terms of service, or other compliance pages. Legal pages are displayed in the funnel footer and do not appear in the main visitor flow.
  </Card>
</CardGroup>

## Create a funnel

<Steps>
  <Step title="Open the funnels list">
    From your workspace, click **Funnels** in the left sidebar.
  </Step>

  <Step title="Create a new funnel">
    Click **New funnel**. A blank funnel is created with a default name and an empty canvas.
  </Step>

  <Step title="Rename the funnel">
    Click the funnel name at the top of the canvas to rename it.
  </Step>

  <Step title="Add your first page">
    Click the **+** button on the canvas to add your first page. See [Pages](/funnels/pages) for details on each page type.
  </Step>
</Steps>

## Duplicate a funnel

To create a copy of an existing funnel — including all its pages, connections, and routes — open the funnel options menu and select **Duplicate**. The copy is created with the name "Copy of \[original name]" and appears in your funnel list.

<Note>
  Duplicating a funnel does not copy ad initiative data. Only the page graph, route configuration, and connections are copied to the new funnel.
</Note>

## Learn more

<CardGroup cols={3}>
  <Card title="Pages" href="/funnels/pages" icon="file">
    Add and configure entry, step, final, and legal pages.
  </Card>

  <Card title="Routes" href="/funnels/routers" icon="git-branch">
    Send visitors down conditional or scheduled paths.
  </Card>

  <Card title="Publishing" href="/funnels/publishing" icon="globe">
    Publish pages and connect a custom domain.
  </Card>
</CardGroup>