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An ad asset is an individual ad creative within a targeting experiment. Each asset holds the media (image or video), the copy (primary text, headline, description), and a call-to-action button. Assets are the leaf nodes of the ads subgraph — they connect directly to lander pages in your funnel so visitors land on the right page when they click your ad.

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Add an asset

1

Select the targeting experiment

On the funnel canvas, find the targeting experiment you want to add an asset to.
2

Add an asset

Click the + button on the targeting node. A new asset node is created and connected below the experiment.
3

Name the asset

Click the asset node to open its settings panel. Enter a descriptive name — for example, “Video — testimonial 30s” or “Image — product shot blue”.
4

Add the creative

Fill in the creative fields:
  • Media type — Choose image or video.
  • Media URL — The URL of the hosted image or video file.
  • Thumbnail URL — Optional. Provide a thumbnail for video assets.
  • Primary text — The main body copy of the ad.
  • Headline — The short headline shown below the media.
  • Description — Optional supporting text.
  • Call to action — Choose the CTA button label: Learn More, Book Now, Apply Now, or Order Now.

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Connecting assets to lander pages

Each asset links to a lander page in your funnel. When someone clicks your ad, Meta sends them to the lander page connected to that asset. Default linking behavior: if your funnel has exactly one lander page, any new asset you create is automatically connected to that lander. You can see the connection as an edge on the canvas from the asset node to the lander page node. Manual connection: to connect an asset to a different lander, drag a connection from the asset node to the target lander page node on the canvas. Disconnecting: to remove an asset-to-lander connection, click the edge on the canvas and delete it. Once you disconnect an asset from a lander, Fig will not auto-reconnect it — the disconnection is remembered so you can choose the correct lander manually.
Every asset must be connected to a lander page before you can publish it to Meta. An asset with no lander connection will fail the pre-publish validation check.

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Publishing assets to Meta

Publishing ad creatives to Meta is handled through the status field on the asset (and on its parent initiative and targeting experiment). To push an asset live:
1

Ensure your Meta account is connected

Go to Settings → Integrations and confirm your Meta account is connected with a default ad account and Facebook Page selected.
2

Complete all required fields

The asset must have a media type, media URL, primary text, headline, and a connected lander page. The parent initiative must have a platform, objective, and budget configured.
3

Set status to syncing

Open the asset settings panel and change the status to Syncing. Fig validates the full ads subgraph (initiative → targeting → asset) before submitting to Meta. If any required configuration is missing, you will see a validation error describing what needs to be fixed.
4

Monitor status progression

The asset status moves from syncing → review → live as Meta processes and approves the creative. Check the asset node for status updates.
Changing an asset to syncing, review, or live triggers validation of the entire initiative chain. Errors on the parent initiative or targeting experiment will block the asset from publishing.

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Asset statuses

StatusMeaning
draftNot yet submitted to Meta
syncingBeing pushed to Meta
reviewUnder Meta review
liveActive and delivering
pausedPaused
errorA problem occurred; check the error details

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Reorder assets

Use the left and right arrow controls on an asset node to change its position under the parent targeting experiment. This is a visual change only.

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Delete an asset

Open the asset node’s settings panel and select Delete. Deleting an asset also removes all funnel connections to and from that asset node, including its link to a lander page.