How the ads subgraph works
Every funnel has a visual canvas. When you add ads, a dedicated ads subgraph appears on the left side of that canvas. Traffic flows through four node types in sequence:1
Entry Source
The root node for your ad traffic. Add initiatives directly from the Entry Source node to start building your ads subgraph.
2
Initiative
A top-level campaign group (e.g. “Q4 Facebook Campaign”). One funnel can have multiple initiatives running side by side.
3
Targeting (experiment)
An audience-level targeting group beneath an initiative. Each initiative can have multiple targeting experiments, letting you A/B test different audiences.
4
Asset
An individual ad creative — image or video with copy — inside a targeting experiment. Each asset connects to the entry page in your funnel so visitors land on the right page after clicking the ad.
Workflow view modes
The funnel canvas has three view modes to help you focus on what matters:
Switch between modes using the view selector at the top of the funnel canvas.
Prerequisite: connect your Meta account
You must connect your Meta account before you can publish any ads. Go to Settings → Integrations and click Connect with Meta to authorize access via Facebook Login.You will also need to select a default ad account and a default Facebook Page from the same Integrations page before publishing initiatives to Meta.
Initiatives
Create and manage top-level campaign groups in your funnel.
Targeting
Set up audience targeting experiments under each initiative.
Ad assets
Manage ad creatives and connect them to your landing pages.
Meta integration
Connect your Meta account in Settings → Integrations.