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Each funnel is made up of one or more pages. Pages are the building blocks of your visitor flow. You create and manage them directly from the funnel canvas.

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Page types

Entry page

The first page visitors reach from organic traffic or paid ads. Every funnel needs one entry page connected to the Organic Traffic node.

Step page

Any middle page in the visitor flow. Use step pages for webinars, VSLs, upsells, surveys, checkout screens, or other intermediate moments.

Final page

The last connected page in a visitor path. A page becomes final naturally when it has no downstream page; if you add another page after it, it becomes a step page.

Legal page

Privacy policy, terms of service, and other compliance pages. Legal pages are displayed as links in the funnel footer — they are not part of the visitor navigation flow and have no incoming or outgoing connections on the canvas.

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Add a page

1

Open the canvas

Select the funnel you want to edit from the funnel list.
2

Click the + button

Hover over an existing node or an empty area of the canvas and click the + icon that appears. A drawer opens where you choose what to add.
3

Choose a page type

Select Page for the connected visitor flow, or Legal page for a disconnected compliance page. Give the page a name and optionally set a slug.
4

Confirm

Click Create. The new page appears on the canvas and is automatically connected to its parent node.
Each funnel has one primary entry page. To create a different ad destination, add another connected page and wire the ad asset to the page you want visitors to reach.

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Duplicate a page

Right-click a page node on the canvas and select Duplicate, or use the node context menu. The duplicate is created as a draft with all the same content as the original. Its connections are not copied — you wire the new page into the flow manually.

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Delete a page

Right-click a page node and select Delete. All connections to and from the page are removed automatically.
You cannot delete the only entry page connected to Organic Traffic. The funnel requires at least one reachable entry page at all times.

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Page slugs

A slug is the URL path segment for the page on your domain. For example, a slug of thank-you makes the page accessible at yourdomain.com/thank-you.
  • Slugs are lowercase, hyphen-separated, and cannot contain special characters.
  • Slugs must be unique within a funnel — two pages in the same funnel cannot share a slug.
  • You can set or update a slug from the page settings inside the site editor.
Entry pages are commonly given a short, descriptive slug like start or left at the root. Final pages often use slugs like thank-you, success, or confirmation.

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Published vs. draft

Every page has two states:
StateMeaning
DraftThe page has been edited but the changes have not been published. Visitors cannot see draft content.
PublishedThe page has published content visible to visitors at your custom domain.
A page is considered published once you have published it from the site editor. The canvas shows a visual indicator on each node reflecting its current publish state.
All new pages start as drafts. You must publish a page from the site editor before it goes live. See Publishing for the full workflow.

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Design page content

To design the content of a page, click Edit on the page node (or double-click the node) to open the site editor. The site editor is a visual drag-and-drop builder where you design layouts, add components, and configure page settings before publishing.