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Each funnel is made up of one or more pages. Pages are the building blocks of your visitor flow. You create and manage them directly from the funnel canvas.

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Page types

Lander

The main landing page and entry point for visitors arriving from organic traffic or paid ads. Every funnel requires at least one lander that is connected to the Organic Traffic node. You can have multiple landers in a single funnel — for example, one per ad variant.

Step page

A page that appears after the lander in the visitor flow. Use step pages for upsells, surveys, checkout screens, or any intermediate step before conversion. Step pages connect to their parent page (a lander or another step page) via a flow connection.

Thank you page

Shown after a visitor converts or completes your funnel. Thank-you pages sit at the bottom of the workflow graph and are connected from the final step in the flow.

Legal page

Privacy policy, terms of service, and other compliance pages. Legal pages are displayed as links in the funnel footer — they are not part of the visitor navigation flow and have no incoming or outgoing connections on the canvas.

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Add a page

1

Open the canvas

Select the funnel you want to edit from the funnel list.
2

Click the + button

Hover over an existing node or an empty area of the canvas and click the + icon that appears. A drawer opens where you choose the page type.
3

Choose a page type

Select Lander, Step page, Thank you page, or Legal page. Give the page a name and optionally set a slug.
4

Confirm

Click Create. The new page appears on the canvas and is automatically connected to its parent node.
Each funnel can have only one lander at a time when duplicating a lander page. If you need multiple landers (for example, for different ad groups), add them separately from the canvas.

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Duplicate a page

Right-click a page node on the canvas and select Duplicate, or use the node context menu. The duplicate is created as a draft with all the same content as the original. Its connections are not copied — you wire the new page into the flow manually.

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Delete a page

Right-click a page node and select Delete. All connections to and from the page are removed automatically.
You cannot delete a lander page if it is the only lander connected to Organic Traffic. The funnel requires at least one reachable lander at all times.

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Page slugs

A slug is the URL path segment for the page on your domain. For example, a slug of thank-you makes the page accessible at yourdomain.com/thank-you.
  • Slugs are lowercase, hyphen-separated, and cannot contain special characters.
  • Slugs must be unique within a funnel — two pages in the same funnel cannot share a slug.
  • You can set or update a slug from the page settings inside the site editor.
Lander pages are commonly given a short, descriptive slug like start or left at the root. Thank-you pages often use thank-you or success.

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Published vs. draft

Every page has two states:
StateMeaning
DraftThe page has been edited but the changes have not been published. Visitors cannot see draft content.
PublishedThe page has published content visible to visitors at your custom domain.
A page is considered published once you have published it from the site editor. The canvas shows a visual indicator on each node reflecting its current publish state.
All new pages start as drafts. You must publish a page from the site editor before it goes live. See Publishing for the full workflow.

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Design page content

To design the content of a page, click Edit on the page node (or double-click the node) to open the site editor. The site editor is a visual drag-and-drop builder where you design layouts, add components, and configure page settings before publishing.