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Fig is an all-in-one platform for building and optimizing marketing funnels. Create landing pages with a drag-and-drop editor, run paid ad campaigns, manage your contacts, collect payments, and track performance — all from a single workspace.

Quick Start

Set up your workspace and publish your first funnel in minutes.

Funnels

Learn how the visual funnel builder works and how to connect your pages.

Site Editor

Build beautiful landing pages with the drag-and-drop editor.

Ads & Campaigns

Connect Meta and run paid ad campaigns directly from your funnel.

CRM & Contacts

Manage your leads, segment them into groups, and build capture forms.

Analytics

Track funnel performance, ad spend, and revenue over any date range.

What you can do

  • Build funnels visually — Drag nodes onto a canvas to connect landing pages, step pages, thank-you pages, and legal pages into a complete user journey.
  • Edit pages with a visual builder — Use the drag-and-drop site editor to design pages without writing any code.
  • Run paid ads — Connect your Meta account to manage ad initiatives, targeting experiments, and creatives directly from your funnel.
  • Route traffic intelligently — Add If/Then or static routers to split traffic, A/B test pages, or redirect visitors based on conditions.
  • Manage contacts — Every lead who submits a form lands in your CRM. Filter, tag, group, and follow up from one place.
  • Collect payments — Connect Stripe to accept payments on any funnel page.
  • Send SMS — Connect Twilio to trigger text messages as part of your funnel workflow.
  • Track revenue — View all transactions and manage your product offers in one place.

Getting started

1

Create your workspace

Sign up and create a workspace for your team. Invite collaborators from Settings → Team.
2

Build your first funnel

Go to the funnel builder, add a lander page, and connect it to a thank-you page.
3

Design your pages

Open any page in the site editor and customize your content with the drag-and-drop builder.
4

Publish and go live

Connect a custom domain, publish your funnel pages, and start driving traffic.