Analyze funnel performance with date-range reports filtered by funnel and initiative.
The Reporting dashboard gives you a workspace-wide view of traffic, engagement, and funnel performance over a selected date range. All data comes from visitor events recorded on your published funnel pages.
The reporting dashboard shows several charts and summaries:
Visits over time
An area chart of daily page views and engaged sessions across the selected period.
Funnel traffic breakdown
A bar chart comparing page views and engagement rates across your funnels, sortable by page views, engagement rate, or name.
Traffic source share
A pie chart showing how traffic is distributed by funnel or traffic source.
Top pages
A ranked table of the pages with the most traffic and their engagement rates, with best and worst performers highlighted.
At the bottom, an Anomaly & trends panel compares the current period against the previous period of equal length, showing page views and engaged sessions side by side.
Use the funnel dropdown to scope the dashboard to a single funnel. When a funnel is selected, all charts and totals reflect only that funnel’s traffic.
Selecting a specific funnel also unlocks the initiative filter, letting you drill down further into a traffic segment within that funnel.
After selecting a funnel, use the initiative dropdown to filter by a specific initiative (traffic source or campaign group) within that funnel. When “All initiatives” is selected, all traffic to the funnel is included.
Click the refresh button (circular arrow icon) in the top-right toolbar to reload the reporting data without changing your current filters or date range. This is useful if you’ve just published a funnel and want to see the latest numbers.
