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The Reporting dashboard gives you a workspace-wide view of traffic, engagement, and funnel performance over a selected date range. All data comes from visitor events recorded on your published funnel pages.

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Dashboard overview

The reporting dashboard shows several charts and summaries:

Visits over time

An area chart of daily page views and engaged sessions across the selected period.

Funnel traffic breakdown

A bar chart comparing page views and engagement rates across your funnels, sortable by page views, engagement rate, or name.

Traffic source share

A pie chart showing how traffic is distributed by funnel or traffic source.

Top pages

A ranked table of the pages with the most traffic and their engagement rates, with best and worst performers highlighted.
At the bottom, an Anomaly & trends panel compares the current period against the previous period of equal length, showing page views and engaged sessions side by side.

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Key metrics

MetricDescription
Page viewsTotal number of times a funnel page was loaded by a visitor.
Engaged sessionsVisits where the visitor spent meaningful time on the page or interacted with it.
Engagement rateEngaged sessions divided by page views, expressed as a percentage.
Bounce ratePage views without an engaged session — a proxy for quick exits.

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Selecting a date range

Use the date range picker in the top-right of the page to set a custom start and end date. You can also choose from preset ranges:
PresetCoverage
Last 7 daysThe 7 days ending today (inclusive).
Last 14 daysThe 14 days ending today.
Last 30 daysThe 30 days ending today.
Last 90 daysThe 90 days ending today.
Month to dateFrom the first of the current month to today.
Last monthThe full previous calendar month.
Last quarterThe full previous calendar quarter (Q1–Q4).
Year to dateFrom January 1 of the current year to today.
The maximum selectable end date is today. Future dates are not available.

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Filtering by funnel

Use the funnel dropdown to scope the dashboard to a single funnel. When a funnel is selected, all charts and totals reflect only that funnel’s traffic.
Selecting a specific funnel also unlocks the initiative filter, letting you drill down further into a traffic segment within that funnel.

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Filtering by initiative

After selecting a funnel, use the initiative dropdown to filter by a specific initiative (traffic source or campaign group) within that funnel. When “All initiatives” is selected, all traffic to the funnel is included.

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Refreshing data

Click the refresh button (circular arrow icon) in the top-right toolbar to reload the reporting data without changing your current filters or date range. This is useful if you’ve just published a funnel and want to see the latest numbers.