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A route controls where visitors go after a page. Most page connections are direct: everyone continues to the next page. When a page needs more than one possible next step, add a route and define when each path should be used.
Routes are a Scale plan feature. You must be on the Scale plan to add or use routes in your funnels.

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Route types

Conditional route

Sends visitors to one page when they match a rule and to an Otherwise fallback when they do not. Use this for form answers, traffic source, campaign data, or other visitor context.

Scheduled route

Sends visitors to one page during a time window or date condition and to an Outside schedule fallback otherwise.

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How routes appear on the canvas

Routes appear as small route nodes between a page and its possible destinations. Branches extend from the route as labeled outgoing connections:
  • Conditional route: Match and Otherwise.
  • Scheduled route: In schedule and Outside schedule.
  • Direct route: one destination for everyone.
Each branch connects to a destination page. You can rename the branch labels to match your funnel, such as “VIP buyers” and “General offer.”

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Add a route

1

Find the connection

On the canvas, locate the edge connecting the source page to the destination page.
2

Click the + icon on the edge

Hover over the edge and click the + icon that appears in the middle of the connection.
3

Choose Route

Select Route from the menu. The route is inserted between the two pages, and the original connection becomes the first branch.

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Configure a route

Click a route node on the canvas to open its settings panel. From there you can:
  • Rename the route.
  • Choose Conditional route or Scheduled route.
  • Define the matching rule or schedule.
  • Wire the match and fallback outputs.
  • Customize branch labels.

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Delete a route

To remove a route, right-click the route node and select Delete. The route and all its outgoing connections are removed. Any pages connected through the route will need to be rewired.