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A funnel is a connected sequence of pages that guides a visitor from their first touchpoint — organic search or a paid ad — through to a conversion. Each funnel has its own visual canvas where nodes represent pages and traffic sources, and edges represent the connections between them.

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The workflow canvas

When you open a funnel, you see a node-based canvas powered by a directed graph layout. Every element in the funnel — landing pages, step pages, thank-you pages, legal pages, and traffic sources — appears as a node. Connections between nodes define the path a visitor takes. The canvas auto-arranges nodes based on their relationships:
  • The primary lander sits in the center, connected from the Organic Traffic node above it.
  • Additional landers appear to the right of the primary lander.
  • Step pages appear below their parent page.
  • Thank-you pages sit at the bottom of the graph; multiple thank-you pages extend to the right.
  • Legal pages appear in a footer row below the main graph with no flow connections — they are linked from the funnel footer, not from the visitor path.
You can pan and zoom freely. Nodes update in real time as you make changes.

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Traffic sources

Two types of traffic source nodes appear on the canvas:
  • Organic Traffic — represents visitors arriving directly from search engines, direct links, or any non-ad source. It connects to your lander page(s) automatically.
  • Ad initiatives — represent your paid ad campaigns. Ad nodes sit above the main funnel graph and connect down into the lander.

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Page types

Lander

The main entry page of your funnel. Visitors from organic traffic or ads land here first. Each funnel must have at least one lander that is reachable from Organic Traffic.

Step page

A page that appears after the lander — for example, an upsell, a survey, or a checkout step. Step pages are positioned below their parent in the graph.

Thank you page

Shown after a visitor converts or completes the funnel flow. Positioned at the bottom of the graph.

Legal page

Privacy policy, terms of service, or other compliance pages. Legal pages are displayed in the funnel footer and do not appear in the main visitor flow.

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Create a funnel

1

Open the funnels list

From your workspace, click Funnels in the left sidebar.
2

Create a new funnel

Click New funnel. A blank funnel is created with a default name and an empty canvas.
3

Rename the funnel

Click the funnel name at the top of the canvas to rename it.
4

Add your first page

Click the + button on the canvas to add a lander. See Pages for details on each page type.

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Duplicate a funnel

To create a copy of an existing funnel — including all its pages, connections, and routers — open the funnel options menu and select Duplicate. The copy is created with the name “Copy of [original name]” and appears in your funnel list.
Duplicating a funnel does not copy ad initiative data. Only the page graph, router configuration, and connections are copied to the new funnel.

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Learn more

Pages

Add and configure landers, step pages, thank-you pages, and legal pages.

Routers

Split traffic, A/B test pages, or apply conditional logic.

Publishing

Publish pages and connect a custom domain.